How to Write a Motion Graphics Design Or Animation Treatment

Give Yourself the best chance of winning the Design or Animation project with these guidelines

The Title & Introduction

The very first thing you will write on any treatment is the name of the project, so it is highly advisable to make sure you get this part correct. When taking a brief it is always a good idea to take as detailed notes as possible about all aspects of the project including the people involved, key words, reference material, technical aspects or limitations, audio preferences and project working titles. These notes will assist when putting the basics into a treatment, and showing your fullest understanding of the brief, like the correct title, or key words that the client was at pains to describe the project with.

Once you have a clean leading page with the clients name, the name of the project, and any subtitle, you are ready to add the first and most important body of text, the introduction or approach.

The introduction, outline, premise or approach to a treatment is a vital and concise 2 or 3 line paragraph, clearly telling the reader what it is they are about to read, and the reason for reading it. Ideally this paragraph will ‘grab’ the reader immediately and tweak their interest, wanting to read the rest of the document.

The Writing Style

The use of descriptive language is an important part of the art of all writing, no less with treatments, where you ideally need to squeeze all the information into one or two sides of a4 paper to paint a clear picture in the readers mind’s eye of exactly what they can expect the final film or animation to look like.

When describing your concept, try and use flowing and elegant phrasing while being descriptive and to the point. A wide use of vocabulary will keep the reader interested and their brain visualising the result.

For example, The brief is for a television crime drama title sequence, and the Director wants the style of the title sequence to reflect the period, atmosphere and subject matter of the script. The Director may use quite descriptive words in a brief like, dark or chilling, ensure to re-use these words in your treatment and add some of your own to further embellish. For example; dark foreboding blackness, or chilling, spine jarring finale.

Try not to repeat the same word too many times, and think of alternative ways to describe the same or similar part of the project. For example; when mentioning a transitional effect in the animation or film, try and find new ways to write about that effect.

Your Branding

Ensure that your business, company or studio logo and branding is clearly marked on the front of the treatment, as well as the body of the treatment to ensure that all who read it will know where it is from and who wrote it. It will also help ensure your ideas stay as your own and are not borrowed by someone else. Another consideration is to flatten your document to ensure that the logo and graphics are displayed correctly and no one is able to edit your treatment or take paragraphs for re purposing into another document. Saving your MS Word or other word processor document as an Adobe Acrobat PDF file is an ideal way of achieving this.

The Concept

This is the main body of text where you can flesh out the idea in more detail. It is important to ensure that this paragraph is easy to read and to the point. Use this part of the treatment as a way of quickly describing the rest of the information that you eloquently touched on in your Introduction. Try and keep the sentences brief with enough space around them to be absorbed easily. Allow the sentences to flow together easily to ensure the reader does not get lost partway through, it is vital that your idea makes sense from start to finish giving your reader the chance of constructing the piece in their own minds eye.

Imagery

Consider including images to assist your concept.

You will probably be producing a storyboard separately to your treatment, but using additional reference images, character illustrations, environment and backgrounds or mood board images in your treatment can really help the reader to grasp what you are saying. Positioning the images is also important, breaking up the paragraphs can lose the readers flow, so try adding an image or series of images under a paragraph.

Using a large image under the Introduction can act as a real eye grabber for the rest of the document.

Reference Material

Reference material is key to helping sell your idea, especially if you can reference your own past work. It is another chance to showcase your work and give the client every confidence in your ability to deliver what you are writing about. References can be web links, embedded links, images, sounds, music tracks, illustration or video. If possible, try and collate it all into one place, an ftp location, a website, a file share location or as zipped attachments to make it easy for the client to explore your references and not have to go to many different internet sites. Again, keeping the treatment easy to read, follow and absorb is paramount.

The Technical Breakdown

The technical section of a treatment should be very factual, very brief and very clear. The clarity will, once again, illustrate to the reader that you have carefully thought the process through and understand exactly what it will take to achieve the finished result. You will always be able to change your thinking with kit later, but at least at this early stage you have approached the idea with a way of technically creating your masterpiece. This paragraph will also illustrate your ability to handle both aspects of any motion graphics project, creativity and technical knowhow, the core components to any motion graphics designer.

Think about outlining what and how many computers you will need, how much disk storage space and backup will be required, which software packages will you be using and are there any specific plug-ins or presets that are relevant. Also take into account the amount of rendering time and hardware that will be needed, archiving considerations, and final delivery formats and other delivery aspects.

Music and Audio

As we all know, music and sound effects can really bring animation and video to life and is a major part of any visual experience. Touch on ideas you have for the music and sound design, include references to other similarly styled videos and describe the tone and atmosphere that the music will evoke with your visuals.

The Budget & Estimated Costs

Costs and quotes are also a huge factor in whether you will succeed in getting the project you desire, but refrain from including any mention of money in the treatment. Instead provide a separate quotation document including any reference to technical or creative specifics in the treatment.

The Conclusion / Summary

The final part of your treatment should act in a similar way to the introduction.

It is a short paragraph that allows you to quickly remind the reader of the key points you discussed in the rest of the document. It is also a chance to use good language to leave the reader wanting to see what you have described, wanting to explore further, wanting to make it come to life.

List of Components

INTRODUCTION – short and sweet

CONCEPT – main descriptive body of text

IMAGES – reference material

TECHNICAL – geeky but essential breakdown

AUDIO – style and reference guide

SUMMARY – the final roundup

Using Bitumen In Art

An ever-increasing amount of artists throughout the entire world are using bitumen as they are beginning to discover the many ways in which this medium can enhance their artwork.

What is bitumen? Bitumen can be described as a sticky, black and highly viscous liquid or semi-solid which is found in most crude petroleums as well as in some natural deposits, sometimes termed asphalt, it is thick and heavy and has to be heated or diluted before it will flow. The primary use of bitumen is in road construction, where it is used as the glue or binder for the aggregate particles.

Bitumen is often utilized in artwork in the following way: If you wish to add another layer of interest to your painting, try painting bitumen over the surface area, after which you can wipe back selected sections of the bitumen with turpentine, you’ll then see how the impressive effect can add another interesting dimension to your creation. I suggest that you use a test canvas first for experimenting, once you have achieved the desired effect and the look that best suits you then go forth and incorporate this amazing medium into your artwork, it will transform your art into something which is compelling and uniquely yours.

Bear in mind that bitumen could also be painted over various surfaces so for all those artists out there who love texture and layering, you will discover that this really is a fantastic medium to layer over a textured surface, for example: If you are using foil as a medium on canvas and you have painted the desired colour that you are wanting over the foil, you could then paint over the colour with bitumen, wipe it back with turpentine and see how bitumen can showcase the texture and once again add another level of interest and intrigue to your artwork.

The possibilities are endless and once you start experimenting with this particular medium you will begin to see how the many ways in which you are able to use it in art is merely limited by the imagination.

Importance of Poetry

It is often said that the number of poets there are, are more than the people who reads poetry. However, if we consider all the various ways with which poetry has transformed our world, we will realise that it has definitely become a force to be reckoned with.

Poetry as a form of communication and expressiveness in its written form has been used to strengthen communal ties, to liberate people from sufferings, used as a great tool against oppression and suppression, and lots more. How about the economic gains in entertainment, arts, music and cultural advancement. These and much more are just but ways that poetry has been binding the human race and contributing to the intellectual growth of man.

There is no doubt that words if used properly has very strong power to build a better world for us all.

It is important that all poetry works should be inspiring, motivational and educative. Clear messages and precise power of expressiveness are key values that all such works should possess.

Considering the general poetic license though, compliance with strict and stringent rules should be minimised as much as possible, because the essence of poetry lies in the freedom and ability to manipulate words, forms and styles without flouting basic poetic standards and Judgments.

It can not be overemphasized that more could still be done to emphasise the importance of poetry on a general scope the world over, as this is an important tool in preserving our various cultural and common heritage as human beings.

The Different Types of Body Piercing

Here’s a short introduction to types of Body Piercings. You should get to know them before getting pierced. That way you can choose the type that is right for you.

Ear Piercing

Ear piercing is by far the most common piercing seen. Women have had their earlobes pierced for decades, and men have started to do the same within the last 40 years. The earlobe piercing is the most socially acceptable piercing. Most employers will allow at least one small earring in each lobe, barring safety reasons. This can be for simple decoration, or to show solidarity and a member of a social group. Military personnel, especially naval officers would pierce their left earlobe as a show of camaraderie Gay men used to pierce their right earlobe as a show of “gay pride.” This is no longer case. Men and women now pierce one or both earlobe, either once or multiple times as a matter of self expression.

Also common is cartilage piercing in the ear. Lesbians have begun piercing the right upper corner of their ear cartilage for the same reason of solidarity. There is no widely known symbolism for piercings elsewhere in the ear cartilage. Most portions of the ear cartilage can be safely pierced by an experienced professional.

Nose Piercing

The nose is traditionally pierced in two places, the first being on the side of one nostril. Generally smaller studs are placed in this spot. The second is a cartilage piercing through the septum, or the center part of the nose. This piercing has been affectionately dubbed, “the responsible facial piercing”, because if a small U-shaped bar is placed there, the piercing can be easily be turned back into the nostrils. This makes the piercing more difficult to spot.

Tongue Piercing

Tongue piercings run vertically from the upper to the lower surface of the tongue. This piercing is said to give increase pleasure during oral sex, but most people have this piercing for aesthetic purposes. With proper jewelry, this piercing will heal very quickly, but special consideration should be given when using metal jewelry. Metal can cause damage to the gums and tooth enamel.

Nipple Piercing

Nipple piercing is done equally by men and women. This is a piercing that is considered attractive. However, many also choose this piercing because it increases the sensitivity of the nipple, making sensation more pleasurable. Because individual nipple sizes vary, this piercing is more difficult for some than others. Smaller nipples are much harder to pierce. Those individuals with smaller nipples are encouraged to seek a professional with more experience in this area.

Naval Piercing

In ancient Egypt, this particular piercing was reserved solely for the pharaoh. In today’s society, this is a common piercing. This piercing is usually sported by those that want to show off their mid-drift. This piercing is more common in women than men, solely because there are styles of women’s blouses designed to show this area.

Genital Piercing

Genital piercing is popular in both men and women. Those piercing directly on or very near the sex organs amplify sensation to make stimulation more pleasurable. Some of the popular piercing sites for male genitalia include: the tip/head, at the base of the shaft at the public bone, and the scrotum. For women piercings can be placed on: the clitoris; the hood; the inner and outer labia; and the triangle.